Mahindra unveils new range of tractors
Swaraj Tractors, a part of Mahindra Group on Monday unveiled its new TV commercial (TVC), featuring cricketing legend and Swaraj’s Brand Ambassador MS Dhoni. The launch of the TV commercial coincided with Swaraj Tractors unveiling a new range of tractors in the 40-50 HP category to cater to the evolving needs of the farmers. The company has invested Rs 200 crore to develop a new range of tractors which will eventually replace its current tractors in the category. “The new range comes with a new set of features, different set of agri applications. We want to be future ready and that is why we are introducing the new tractors,” Mahindra & Mahindra (M&M) Swaraj Division Chief Executive Officer Harish Chavan said.
Optiemus to set up manufacturing facility
Optiemus Infracom Limited, India’s leading telecommunications and manufacturing group, and Corning International Corporation, one of the world’s leading innovators in glass and glass-ceramic materials for mobile consumer electronics applications, on Monday announced a joint venture to set up India’s first manufacturing facility for producing high-quality finished cover glass parts for the mobile consumer electronics industry. Ashok Kumar Gupta, Chairman, Optiemus Infracom Limited, said with this joint venture, we are committed to make available world-class high-quality products for global and local brands.