The Libramont agricultural show is the highlight of the year for Belgium’s proud beef industry, but this year even the sunny skies of western Europe’s record heatwave couldn’t chase one looming shadow away.
The breeders parading their famous Belgian Blue beef cattle will soon face competition from the vast ranches of the South American pampas.
Resistance is building among some European farmers against a draft trade deal reached by EU officials with the Mercosur group — Argentina, Brazil, Paraguay and Uruguay.
After 20 years of negotiations, officials in Brussels -- 140 kilometres (80 miles) northwest of the pastures of Ardennes — are very pleased with the accord that could save European exporters four billion euros (USD 4.5 billion) in duties per year.
But, as member states decide whether to ratify and implement the deal, EU farmers and environmentalists are less excited.
Beef breeders in particular say that EU quality standards are higher than those in Latin America, and fear a flood of cheap meat will drive them to the wall.
“We are already close to over-production in all of Europe and in Wallonia as well ... The last thing we need is Brazilian meat, especially when we see the conditions in which it is produced,” warns Hughes Falys, beef producer and farmers’ union spokesman.
“Mercosur isn’t a case of ‘Yes, maybe’ or ‘Yes, if’. Mercosur is ‘No!’,” declares the Wallonia regional farming minister, Rene Collin, to loud applause.
Collin might not be a regular on the G20 summit circuit or at WTO get-togethers. But the world’s trade negotiators may find they have to listen to the French-speaking Belgian region of Wallonia, home to only 3.6 million people.