Renowned British ad-man Martin Sorrell, the owner of WPP Group that controls over 40 per cent of the domestic ad market, on Tuesday said 'Brand India' has suffered due to events of the past 2-3 years, and stressed on the need to correct the blurred image.
The billionaire businessman said FDI inflows play a key role in shaping a country's brand image, comments which come in the backdrop of the new Government taking proactive steps to invite overseas investors in a range of sectors
"I think there are some challenges facing Brand India as a result of what has been happening here in the past 2-3 years," he told reporters. The Chief Executive of WPP Group, one of the largest advertising firms in the world, however, didn't elaborate on what went wrong in the last 2-3 years.
He pinned hopes on the Narendra Modi Government to deliver on promises it made in run up to the elections. "I think the Prime Minister has already indicated a willingness to think about those issues and do something about them."