German luxury auto maker BMW plans to introduce 19 car models, including electric vehicles, in India this year as it looks to sustain double- digit sales growth in the country, a top company official said on Monday.
The car maker, which expects 2023 to be the best for it in terms of sales in the country so far, also aims for electric vehicles to account for about 15 per cent of its overall sales this year.
The group also plans to introduce three bike models under the BMW Motorrad business in India this year.
“We are going to launch 22 products which includes 19 cars and three bikes during this year,” BMW Group India President Vikram Pawah told PTI in an interaction.
It would be a mix of all new product introductions and facelifts of existing model range, he added.
The company has been launching over twenty products a year for the last few years, Pawah said, adding, “two-third of our volume will be either new or refreshed products which is probably for the first time that so much of the product is changing in one year itself”.