BMW Group India on Wednesday launched the latest generation of their iconic small car the Mini. launched as three and five door variants with diesel engines the cars have ex-showroom prices starting at Rs31.85 lakh up to Rs35.20 lakh.
Speaking at the launch BMW India President Philipp von Sahr pointed out that the small “exciting” car had set high standards axis the world and that it would excite Indian buyers as well.
Currently the Mini will be a completely built up unit although von Sahr said that BMW would explore domestic assembly pointing out that the existing Mini Countryman is assembled in Chennai but the company is juggling production of nine models.
He also mentioned that Mini would enhance reach from the existing four showrooms by adding one or two new showrooms in the coming year.
The new Mini will be rivalling the likes of Mercedes A-Class, BMW 1-Series, Volvo V40 Cross Country as well as the upcoming Abarth 500. It comes in as many as 11 colours.
“For the first time we are launching the five-door Mini Cooper in the small car segment,” Sahr said, adding the 5-door Mini needs just 6.7 seconds to hit 100 km speed and can attain a top speed is 233 km/h, while the 3-door has a top speed of 200 km/h and shoots from 0 to 100 km/hr in 9.2 seconds. The Mini range in the country includes the 3-door, 5-door, the Convertible and Mini Countryman.