Blue Mount Appliances Pvt ltd - India’s first alkaline RO water purifier brand with lED display technology is betting big on expanding it reach in Tier-II and Tier -III cities, targeting revenue of Rs200 crore by FY 2016-17. To achieve this, Bluemount have started utilising various trade channels, modern trade, E-commerce portals and direct sales initiatives to reach out to the customers in smaller towns pan India.
Managing Director of BlueMount Appliance Pvt ltd., Vishal Gupta said, “India is a highly strategic market for Blue Mount and one of the fastest growing regions worldwide. In recent past, we have seen a high adoption rate for water purifiers in smaller towns which encourage us to come out with more product ranges to cater the large size customers,” adding that to fuel up this growth, the company has invested Rs60 crore in its initial phase and chalks out plans to invest another Rs100-150 crore over next 2 years.