Global life sciences firm Bayer on Monday said it has signed an agreement with US-based food major Cargill to empower smallholder farmers with digital solutions, including comprehensive information on market prices, weather forecasts, and pre- to post-harvest insights.
Drawing upon the capabilities of innovative platforms such as Cargill’s ‘Digital Saathi’ - a mobile-first, AI-driven service platform tailored to hyper-localised needs, and Bayer’s Better Life Farming Centres that supports over 5,00,000 smallholder farmers, this strategic partnership is dedicated to improving market access for smallholder farmers, it said in a statement.
“This partnership between Bayer and Cargill endeavours to connect with 3 million farmers across India within the next five years. Initially, the partnership will be implemented in Karnataka and Madhya Pradesh and subsequently expand to other regions,” the company added.