luxury carmaker Audi India on Thursday said it is focusing more on tier II and III locations, including the North-East, to tap the growing appetite of customers for premium vehicles. “luxury enthusiasts in smaller cities are the ones who are converting into customers. As they are the ones with big pockets. “North-Eastern (region in) India is a focus area for us and we are looking forward to welcome new members to the Audi family from the region,” Audi India Head Joe King told PTI.
Although the base is smaller, our sales in Tier II and III cities are growing at around 30 per cent, while it is less than 10 per cent in metros, he added. “Tier II and III cities have grown consistently for us and also across the product range,” he said.