Electrical goods maker Arise India has entered the lED television segment. The company on Thursday launched eight lED TV models .
The company plans to play on competitive pricing with its cheapest 16-inch lED TV priced at Rs 7,490 while the 50-inch TV is priced at Rs 79,990. The company will be targeting north , including Bihar, Jharkhand, Madhya Pradesh and Chhattisgarh in the first phase and expand to Gujarat, Maharashtra, West Bengal and Orissa by September this year.