With the aim to achieve Rs 700 crore turnover by the end of this year, Taiwan based electronics goods major AOC on Wednesday unveiled its new 23 inch full 3D TV priced at Rs 19,990.
"We aim to achieve a turnover of Rs 700 crore in the current year. Out of this, Rs 500 crore would come from sale of monitors and the rest Rs 200 crore from televisions. The aim is to sell nearly 1.5 lakh products in this year and till August, we have already sold 70000 pieces. Amid the festive season, we are hoping to sell the rest 80,000 products between September to December," AOC India's Director (Sales), Saurabh Grover told The Pioneer.
In order to achieve the massive sales target, the company has been investing towards the marketing of the products. Explaining their marketing strategy, Grover said, "Marketing is extremely important if we wish to achieve the sales targets. For this we already have spent Rs 40 crore till now in this year and also plan to invest another Rs 80 core in the coming year".
Talking about new products ventricle the company plans to enter Grover revealed, "Yes we are going to launch Tablets in Q1 of the next year".At present, the company imports all television sets from the parent company's plant in China.
Grover said the company may look at setting up its own manufacturing plant in India by the end of next year depending upon the demand and Government policies.
"We hope to enhance sales from tier II and tier III cities. This TV is an attractive opportunity for those looking at upgrading their TVs to newer technology," Grover added. AOC, at present sells 12 models of lED TVs in India in the price range of Rs 7,000 to Rs 70,000.