Direct selling firm Amway India is strengthening digital infrastructure with an eye to cash in on the fast growing e-commerce in the country for which it plans to spend up to $5 million in the next three to five years, according to a top company official.
The firm, which introduced its new ‘Nutrilite Traditional Herbs Range’ in India in January this year, is also targeting the herbal nutraceutical supplements range to become a Rs 500-crore brand in the next three to five years.
“In the last ten years, Amway has invested close to about $10 million on our own website. We have also developed our own mobile app and again in the next three to five years, we will further invest another $3-5 million,” Amway India CEO Anshu Budhraja told. In 2017, Amway India’s total sales were at Rs 1,785 crore. It is targeting to cross Rs 2,000 crore mark this year. The company is completing 20 years of operations in India this year.