Chinese e-commerce giant Alibaba said consumers spent a record $9.3 billion during its 24-hour shopping promotion Singles Day, cementing its position as the world's biggest online retail event.
Shoppers, on Tuesday, spent $3.5 billion, or 60 per cent, more than the $ 5.8 billion sales recorded for the same day last year, the group said in a statement on Wednesday.It also dwarfed the major shopping days in the US in terms of transaction value, toppling the combined online sales of $ 5.3 billion recorded on Thanksgiving Day and Black Friday through to Cyber Monday last year, according to data compiled by Internet analytics firm comScore.