Chinese e-commerce giant Alibaba is looking at acquisition of Indian e-tailers that have a large customer base as well as a robust network of merchants. It is also looking at firms that can help improve customer experience as well as expand its range of products and services.
“Alibaba Group’s investment strategy focuses on three aspects of our business: increasing user acquisition and engagement, improving customer experience and expanding our products and services,” an Alibaba spokesperson told the news agency .
At present, Alibaba Group has four offices in India. Its platform has several small businesses from here selling goods ranging from spices to chocolates to tea. Its B2B e-commerce platform provides a global market to small and medium enterprises (SMEs), she added.
“Our investment approach also involves supporting entrepreneurs in the development of innovative products and technologies,” she said. In November 2014, Alibaba founder Jack Ma, who was on his first visit to India, said that he will “invest more in India, work with Indian entrepreneurs, India technologists to improve the relationship of the two nations”.