Sunil Bharti Mittal-led Bharti Airtel on Tuesday launched its first cross operator product in the form of music application Wynk wherein customers of all telcos can access over 17 lakh songs in eight languages.
Airtel said it has become the first operator to introduce an over-the-top (OTT) mobile application in the domestic market, which will work across all mobile players enabling customers to stream and download songs.
It added that Wynk is its first cross operator product and it plans to come out with more such products in future.
The company said in order to drive data consumption, it is targetting six categories including social networks, video, music, gaming, e-commerce and travel, where it would look to develop its own products.
"In these five-six categories where we believe that in the existing environment there isn't a simple high quality product which is transparent in pricing and works across all operators, we would look to develop our own products," Bharti Airtel Director (Consumer Business) Srinivasan Gopalan said.
He added where products already exist, the company would support it, distribute it and where is doesn't exist, it will build its own.