Aditya Birla Fashion and Retail ltd on Friday said it has signed an exclusive deal to bring london-based designer brand Simon Carter to India. “his deal was part of our strategic intent to grow our international portfolio and this new relationship with Simon Carter will bring london's high fashion to the Indian market," Aditya Birla Group Business Head, Apparel & Retail Business Pranab Barua said in a statement. The company plans to launch Simon Carter exclusive stores across the three top metros, he added. “The brand will offer complete ensemble solutions ranging from formal wear to casual wear,” Barua said. Carter said: “We have worked together for a number of years and they are perfectly placed to use their expertise and resources to bring my brand to the Indian customer.”