Supporting Mahindra Group’s commitment towards the environment, more than 4.5 million people have joined its maiden citizens’ movement initiative, #CelebrateDifferently. Mahindra Group recognised that organisations alone cannot drive exponential impact to combat climate change, hence the citizen movement was brought to life. The three months long campaign has culminated with engagement (likes, shares and comments on the hashtag) from 4.5 million citizens on #CelebrateDifferently. Under the Mahindra Hariyali initiative, Mahindra Group will now plant equivalent number of trees over the next four years to #RiseAgainstClimateChange. Planting trees, including improving forest management, conservation, and regeneration, will help offset India’s annual greenhouse gas emissions.