You must have an identity in whatsoever you make, and be creative, says Naina Ruhail, Co-founder Vanity Wagon to The Pioneer’s Vikas Kumar
Excerpts of her conversation:
What is your take on the current market trends? Do they pose a challenge before you to run a business?
For a startup like Vanity Wagon to be successful, it is indispensible to understand the trends and make the best products with the resources available without compromising quality. I think what is more challenging is that the acknowledgement of the trend you are trying to bring in, and that is not the easiest of tasks.
There are a lot of cheap products that look same as the real top brands. What actions do you think authorities concerned should take?
Counterfeiting is a big issue and it is very prevalent in organic beauty space. We have been raising voice against rip-offs for a very long time. We strongly believe in ethical business practices. There should be a strict action taken against the people distributing these counterfeit products.
What are some key corporate goals which you have decided for the coming years?
We are planning to expand into Tier-1 and Tier-II territory. Also, to launch offline stores to strengthen our omnichannel strategy. Strengthen the subscription box - ‘Belle Box’ by Vanity Wagon to achieve 1500 users a month. Achieve in house-tech development of large scale modules (automate logistics, inventory systems) with integration of AI into the Vanity Wagon system.
What suggestions you would like to give to young college students who aspire to run their own fashion & beauty brands? What should they focus on?
Here at Vanity, we follow three mantras which I would love to share with everyone out there:
Be true to your customers: A beauty or fashion brand must understand the customer behavior and should try to make shopping experience more enjoyable.
Listen to your heart and be creative: You must have an identity in whatsoever you make; it could be a new formulation for a skincare product or a unique fragrance for a perfume, but be creative.
Content is the king: With the advent of the social industry today, it is the key to create some good content and make it reach your target audience.