"Market sentiments are not with Apple at the moment and Samsung had to have a good run in months to come, buoyed by its super-successful S7 and S7 Edge devices and now Note 7. The global recall news is a godsend for Apple which is prepared to unveil another flagship device iPhone 7 on September 7," Tarun Pathak, Senior Analyst, Mobile Devices and Ecosystems, Counterpoint Research in New Delhi, told IANS.