'Facebook at Work' a hit among Telenor employees

'Facebook at Work' -- an initiative from Facebook that allows users to connect with their colleagues within the premises -- has become a hit at telecom operator Telenor India.

Within 60 days of introducing it, Telenor India has 75 per cent of its employees collaborating and interacting on the social media platform, the company claimed in a statement on Thursday. 

“By adopting 'Facebook at Work', we are meaningfully integrating social networking behaviour of our employees to share information and encourage cross-functional and cross-border discussion and collaboration. This is part of our digital journey and uses social media as a productivity tool,” said Sharad Mehrotra, CEO of Telenor (India) Communications.

'Facebook at Work' is an initiative from Facebook that allows users to connect with their colleagues, see newsfeed, comment and share posts, create groups and chat using Work Chat.

India is one of the top priority countries for 'Facebook at Work' and the social networking giant will soon start testing the app with more companies in the country, top Facebook executives said recently.

“Rolling out 'Facebook at Work' to companies in India is a significant milestone. We are excited at the high rate of adoption globally and I look forward to working with all businesses in India,” Julien Codorniou, director of 'Facebook at Work," said in the capital recently.

"Indians companies are one of the fastest to adopt 'Facebook at Work'," added Ramesh Gopalkrishna, head (APAC) at 'Facebook at Work', adding that over 60,000 companies globally are looking forward to join the new platform.

Across the globe, companies from banking to telecommunications to travel, retail and real estate have successfully deployed 'Facebook at Work'.

Indian firms like l&T Infotech, Godrej, Yes Bank, UST Global, Paytm, Practo, Zomato, Delhivery, BookMyShow, ibibo, AskMe, Urban ladder, Girnarsoft (Cardekho, Zigwheels & Gaadi) KartRocket, Edureka, eVidyaloka, Vision India Foundation and landmark Group, among others, are already using 'Facebook at Work'. 

Over 140 million people are on the main Facebook website in India and nearly 90 percent use it on smartphones.