The Rural Managers’ Association of the Xavier Institute of Management, Bhubaneswar (RMAX) launched its flagship event Gramotsava, a rural marketing fair, at the institute here on Thursday. The event provides a diversified platform to different institutions for promoting their products and services in rural market.
Father Arockia Das unveiled the Gramotsava-2014 poster and declared it officially open. later, the XIMB students performed a drama on the life of Bindeshwar Pathak, who was the propagator of the Sulabh Shauchalay in the country. Besides, the RMAX launched the event’s mascot ‘Bonny Bhaina’, an Olive Ridley turtle depicting the institution’s philosophy of working towards nurturing the culture of the State and its holistic development.
XIMB faculties DV Ramana, Dr S Peppin and Kajri Misra shared their views on the initiatives taken by the RMAX team to organize the event and how it felicitates the service for rural India. RMAX also launched its annual magazine Dhwani.