The annual business conclaves, “Mercatique 2016” and “Communiqué 2016”, were organised by the MAXIM, the marketing association of the Xavier Institute of Management, Bhubaneswar (XIMB), here on Sunday.
The topic of discussion for “Mercatique 2016”, was “driving customer loyalty in digital age” and for “Communiqué 2016”, it was “ethics in media”.
Accor Hotels Marketing and Communication Director Madhu Joshi Madhu Joshi said, “loyal customers do not just come back and recommend but they insist that their friends do business with you.”
TATA Sky ltd vice-president Sujoy Chakrabarti and Customer loyalty and Analytics -Titan Industries Head Bidyut Nath elaborated importance on building confidence in customers with appropriate services.
The Hindu Reader’s editor AS Panneerselvan emphasised on the distinction between the crisis in the media industry and the crisis in journalism
“Journalism is reporting but the act of verification is what makes journalism,” he opined.
Thatscoop Media Pvt ltd CEO and founder Vikrant Shanbhag brought forward the difference between featured content and reporting by analyzing the CSR Pyramid.
Bakul Foundation founder and secretary Sujit Mahapatra highlighted the trust deficit in the social sector and the cynicism of people towards the media. The eminent speakers for the event was NDTV editor and principal anchor Vishnu Som said, focused on electronic and media journalism while stressing on the need to discriminate between credible media and the media which is not credible. “let there be space for genuine ethics,” Som added.
The event was concluded by a question and answer round followed by a panel discussion.
National Rugby Seven’s Championship at Patliputra Stadium in Patna on Sunday.
Mirarani scored double try and two conversions and bagged the best women player of the tournament while her-mate Majulata Pradhan scored a try and Odisha edged out Maharashtra 19-5 in the final. West Bengal finished third. Odisha men team suffered defeat from Delhi by 0-12 and finished sixth in the tournament. As many as 12 women and 18 men team were participated in the meet. .