The Xavier Institute of Management, Bhubaneswar (XIMB) conducted a two-day annual business conclave here on Saturday and Sunday with its Consulting and Strategy Consortium (CONSTRAT) and Marketing Association (MAXIM) conducting their events Stratonomics and Mercatique, respectively.
Eminent personalities from leading business organisations, including Tata Consultancy Solutions and Wipro, attended both the events and shared their views. Over 550 students along with faculty members participated.
The theme for Stratonomics was ‘Next shoring: How this trend affects global flows in a digital age’, on which the speakers discussed about the role of the new generation in the dynamic industry environment and leading innovations.
In the second session, Mercatique, which focussed on “Corporate sustainability: Branding risks and opportunities”, the speakers dwelt on conceptual framework to incorporate sustainability in marketing, measures and parameters of corporate sustainability and Indian models that need to be followed by companies.
The two committees also launched their annual magazines, The Strategist and Markedge on the occasion.