Now low income groups could buy vegetables directly from farmers as a result of which buyers would get respite from black-marketers and hoarders. The rural farmers could get good price by selling their produce directly to customers. This system would be commenced in August 2014 by eKutir’s new innovation Veggilite under the VeggieKart model.
Veggielite would create a distribution channel for farmers to sell fresh vegetables directly to low income groups. It is an extension of eKutir’s VeggieKart initiative which creates sustainable market linkages for rural farmers to sell their produce. The VeggieKart was already launched in the city and it sells vegetables directly to all type of customers after getting online order.
Veggielite hubs will be established in local villages and urban slums to sell fresh, affordable and nutritious vegetables to low income households. Women will be empowered, by undertaking key roles in this initiative as smallholder producers, managing the Veggielite hubs and as consumers of fresh produce for their households.
It was announced by eKutir founder KC Mishra on Monday at a workshop organised by eKutir’s VeggieKart in association with McGill Centre for the Convergence of Health and Economics (MCCHE) and Wholesome Wave, USA.