The Odisha State Cooperative Handicrafts Corporation limited (Utkalika) has targeted to transact business amounting to Rs 25 lakh through e-commerce out of its total business target of Rs 20 crore during the current financial year.
An official statement informed that the Utkalika has already achieved business transaction of Rs 3 lakh through e-commerce by now in 2015. The Utkalika has been affiliated to three major e-commerce websites, Snapdeal, e-Bay and the India Mart for selling its products. People of 126 countries can purchase the most qualitative products of the State by placing orders though these e-commerce systems. The Utkalika has targeted to register exports of Rs 50 lakh this year.
“Customers are specially being attracted to e-commerce system now. Keeping this in view, the Utkalika will soon appoint experts in sales field,” said its Managing Director Gayatri Patnaik.
Utkalik has now eight branches inside the State and six outside it. Besides, it has set up two raw material banks, one at Pipili and another at Nayagarh, and is supplying raw materials to handicraft artisans at affordable prices.
It had made a total business of Rs 16 crore during the last fiscal, the release informed.