The Azim Premji Philanthropic Initiatives and the Sakha with technical support from the KISS launched a first-of-its kind innovative community media initiative to promote behavioural change among pregnant and lactating mothers through largest transgender network of Odisha.
It is a research mode project. The main aim of the project is to aware the pregnant and lactating mothers about their health, nutrition and sanitation. It will also help the transgender to involve in mainstream society and create acceptance in society.
This unique community theatre based initiative will start from Rayagada and Gunupur blocks of Rayagada district in the first phase. It is a project under State Multi Sector Odisha Nutrition Action Plan. Subsequently, it will be implemented across Odisha.
The Asha and Anganwadi Workers are presently spreading awareness on the issue. Now the transgender will be involved to take the work forward. The KISS will be involved as advisor in the programme and provide all kinds of technical support.
The transgender will engage themselves giving social message for creating awareness among mothers and women through street plays and they will also visit each family individually and make the pregnant and lactating mothers aware about health, nutrition and sanitation. Founder, KIIT and KISS Dr Achyuta Samanta said the project will help involve transgender with the public directly and they will get more acceptances in the mainstream society.