The Safal has started an initiative aimed towards the senior citizens of Bhubaneswar which entail a series of engagements such as free home deliveries, healthcare benefits and, awareness and activation sessions.
The senior citizens can order through phone or by visiting the outlets opting for free home delivery with ease of shopping experience and no minimum order limit and would reach in a maximum span of two hours. NDDB Chairman Dilip Rath said, “The service will be expanded to other areas as we open more outlets in the city.” A mass engagement campaign has been launched in encatchment areas aimed to educate and generate awareness around the benefits of varied fruits and vegetables.