The world-famous Rath Yatra of lord Jagannath at Puri has become today’s largest ‘live’ event of India.
When a number of regional and national TV channels are beaming the grand festival, audience from all across the world are able to watch the event live through web streaming.
‘OdishalIVE, the first web channel network of Odisha, has become No-1 in pulling audience to watch Rath Yatra lIVE on web. As per the statistics, thousands of NRIs and foreign nationals from countries like the US, the UK, Canada, Australia, Russia, Philippines, Singapore, Iceland, Turkey, Greenland and Middle East are watching the event at www.rathyatra.live and the YouTube channel of the network.
“We are providing clean feed along with commentary in Odia. Many audiences from different parts of the globe are asking for commentary in English which we are unable to provide this time,” said Nilambar Rath, editor of the OdishalIVE network.
OdishalIVE has made arrangements of multi-camera and high quality live Feed from the Grand Road of Puri where the first phase of annual Car Festival has begun this morning. The channel will provide live Streaming during all five key events of Rath Yatra like, Shree Gundicha, Bahuda, Suna Besha, Adhara Pana and Niladri Bije matching the schedule announced by the Shree Jagannath Temple Administration.
Among other Indian television channels, Doordarshan, is also pumping the signal of its national channel through YouTube.