The two-day Tenth Global Communication Conclave, organised by the Public Relation Council of India (PRCI) began at the Eastern Railway Officers’ Enclave, Alipore, Kolkata, on Friday with West Bengal Minister of Women and Child Development and Social Welfare Dr Sashi Panja inaugurating the event.
“Just be what you are, but reflection is what needed for which PR is the right agency,” said Dr Panja. Socioeconomic changes brought about by the government must reach the people and here also public relations could be the vehicle, he said.
“Performance of an organisation has to be talked about to achieve growth-oriented transformation of the society,” said South Eastern Railway General Manager RK Gupta, adding that the real mettle of PR is tested in a crisis situation.
PRCI National Executive president BN Kumar and chief mentor MB Jayaram also addressed the delegates from India and abroad. Students from the Ravenshaw University and the Institute of Media Studies, Bhubaneswar participated in the event. Baidyanath Mishra and Sunil Mishra from Odisha were among the delegates.
A galore of PRCI Hall of Fame awards in the field of professional excellence were distributed. The afternoon session was devoted to students who participated in an interaction session with experts in the field of public relations.