Chief Minister Naveen Patnaik on Thursday launched an online shopping platform of the Odisha State Fishermen's Cooperative Federation ltd (Fishfed), www.chilikafresh.in, in an effort to provide its customers a flexible buying experience.
With the launching of the website, people can place order online and get delivery at home.
Initially, the home delivery facility would be available in limited area, subsequently looking at the response; it would be extended to all other area under Bhubaneswar Municipal Corporation (BMC) and other cities of the State.
Agriculture, Fisheries and ARD Minister Pradeep Maharathy, Secretary Bishnupada Sethi, Director PK Mohan and other senior officials were present.
In order to achieve the objective, the federation was involved in a variety of businesses like marketing of fish products, fishery inputs, lease of fishery sairats in Chilika for the greater interest of the fisheries, production of fish and fish seed, development of infrastructure for fish marketing, maintenance and management of fishing harbours, landing centres and jetties etc.
Earlier, the federation had launched Chilika Fresh, a modern hygienic pre-fabricated fish retail selling kiosk to cater to the need of fish eating population of Bhubaneswar city.
Varieties of freshwater, brackish water and marine fish along with crab and lobster are being sold in hygienic condition at the kiosks.