The Odisha State Cooperative Milk Producers’ Federation limited (Omfed) on Sunday connected itself with the Facebook with an aim to uniformly expand the use of social media to promote its products and highlight its activities. Agriculture, Fisheries and Animal Resources Development Minister Pradeep Maharathy launched a dedicated Facebook page in the presence of Omfed Chairman and Managing Director Bishnupada Sethi.
“Facebook page will not only help the Omfed in brand building but also create a platform where the customers can discuss products,” said the Minister. The new Facebook page will feature information related to different activities of Omfed, its products, videos, photos, press releases and many more, said Sethi. “Omfed will procure six lakh litre of milk per day within a month as farmers are being benefited through various Central sponsored schemes and remunerative price for their produce,” he said, adding that Omfed is going to set up ice cream plants in Sambalpur and Bhawanipatana Dairy shortly.“Action has already been taken to put up milk powder plant at Bhawanipatana Dairy. looking to the Vision-2020, Omfed is also going to procure ten lakh litre of milk in the next five years,” he said.
For this, we will set up an Ultra modern Dairy of 5 lakh litre capacity in Cuttack district, he said. After obtaining feedback and suggestions of the customers, Omfed shall take best of its action to improve and explore more number of products, he added. Many senior officers of Omfed were present on the occasion.