The Omfed introduced Premium Milk on October 27 for marketing at Cuttack, Bhubaneswar, Khordha, Jatni, Nimapara and Niali initially.
The Premium Milk contains 3.5-per cent fat and nine-per cent solid not fat due to which customers are interested to purchase this milk for drinking as well as for using in tea, coffee, curd and rabidi.
Due to high content of solid fat, i.e., one per cent extra, in comparison to toned milk, the marketing of Premium Milk has got wide response among customers within five days.
On the day of launching, the Omfed sold 53,000 packets, and on the subsequent days 65,000 and on October 29 it was 75,000 packets.
looking at the customers’ demand, Omfed General Manager, Marketing, Basant Mishra said this milk would reach one-lakh packet marketing within next couple of days.
Omfed Managing Director Bishnupada Sethi said the Premium Milk would be available in all the towns of Odisha very soon.