Ruchi Soya Industries ltd (Ruchi Soya) assistant vice-president Ajay Malik on Friday announced here the entry of its refined sunflower oil, Sunrich, in the Odisha market.He also said the company plans to make Sunrich leverage its unique selling proposition ‘Clearer, lighter and Healthier’ to grab 10 per cent of the `180-billion sunflower oil market in the country next year and 15 per cent market by 2016.The entire consumer edible oil market (all flavours) in Odisha is about 70,000 tonnes per year and sunflower oil contributes more than 15 per cent to this total, the largest being palm oil.