The BJD launched a State-of-the-art technology-driven campaign on Saturday from Bhubaneswar which will cover all the districts.
It is a first of its kind in India and world, simultaneously being held at 20 locations across the State.
Every day, 60 holographic shows will be there in the State and will be undertaken across 30 districts of Odisha. It will take BJD president and CM Naveen Patnaik close to almost every person in the State.
This is a unique initiative which is creatively designed and the technology platform cannot be named since it has a confidentiality clause with the company which has the patent for the technology.
Time, space and distance will no longer be factors as it would project holographic image of the Chief Minister. And he would through this medium speak in a real-life situation with the people.
During these shows, people’s opinion would also be undertaken in terms of feedback for more focused development in the coming days for the State by the BJD.
With this technology driven initiative, the BJD has left all its competitors behind in terms of campaigning strategy and techniques.
As the BJP and the Congress continue to think of social media as the latest platform of technology enabled campaigning, the BJD with these holographic shows has not only taken the partypresident to crores of people in the State but has launched a first of its kind campaign method which will change the face of campaigning in India forever.