BJD MPs Subhash Singh, Munna Khan and Mamata Mohanta on Sunday met Union Commerce & Industry Minister Piyush Goyal at his Parliament office in New Delhi and submitted a memorandum seeking a Geographical Indication (GI) tag for the Kendrapada Rasabali. “Kendrapara Rasabali originated in Baladevjew Temple more than 400 years ago. It is deep-fried patties of cheese that are soaked in thickened milk. Several people in Kendrapara district of Odisha depend on its sale for livelihood.
However, due to improper marketing strategies and misuse of its name, it has failed to gain widespread recognition,” they said in the memorandum. The MPs urged the Minister to consider conferring GI status to the Kendrapada Rasabali as it would provide a distinct identity to the sweet delicacy while also building its reputation in the market, nationally and internationally.