Industry and MSME Minister Dibya Sankar Mishra on Tuesday launched a campaign, ‘Weshare’, a vocal for local initiative of the Indian Chamber of Commerce’s Women Entrepreneurship Committee (IWEC) in a virtually-held event here.
The WeShare is a complete digital initiative that is reaching out to business owners and small enterprises, facing challenges of decreasing revenues and mounting liabilities during Covid-19 pandemic. The noble initiative provides support in terms of design, promotion, reach, and awareness. Noted actress Varsha Priyadarshini has been appointed as official brand ambassador for the campaign. Minister Mishra urged the participants of the event to be more sensible towards environment and work for its conservation.
He also talked about the local entrepreneurs and women workforce of the hinterland of Odisha and how they contribute to the economy.
The WeShare campaign has different aspects like offers and discounts, prepaid campaign and I-pledge campaign. The campaign improves cash flow for small entrepreneurs to stay afloat and survive the Covid impact.
Customers get value deals that can be availed at any time during the financial year of 2021-2022. Other participants included actress and philanthropist Varsha Priyadarshini.