India’s first venture capital funded agri-foods venture Milk Mantra on Friday launched its flagship ‘Milky Moo Truly Pure Fresh Milk’ in a 200-ml pouch priced at Rs 8.
200ml at Rs.8 is an attractive proposition for the large population of students, young professionals from IT and other sectors that now mostly live in hostels or in shared accommodation where they do not have access to a refrigerator to store milk for later usage – having a 200ml single serve milk pack will make more students drink milk.
Several studies at an international level and many in India suggest that young adults or the youth are the ones who don’t have proper nutrition levels to deal with the stress and pressure of performance that they face.
Milk pouches available in the market are of 500 ml, too much milk for a person to consume at a time. There is a dwindling number of Gwalas in cities now and even where they are present they would not give small quantities of milk, which in any case needs to be boiled as it is raw milk.
Milk Mantra strongly states “No more boiling”. It is confident that students, bachelors, working women and travellers will appreciate this innovation.
Milk Mantra MD & CEO Srikumar Misra said, “Milky Moo is a first-of-its-kind single serve pack in this part of the country. We are uniquely positioned to offer 200-ml truly pure milk due to our TRIPAK.”