Sir,
Attractive designs of ladies-friendly lingerie which used to be flashed as full-page advertisements by some manufacturers in magazines exclusively aimed at the members of the gentle sex among the hi-brows in society until not too long ago are accommodated by dailies with large readerships.
lifelike images of professional models shown wearing the strictly private dress going with irrepressible appeal to the eye of all age groups appearing on art paper of hi-cost magazines never seemed to bother the expensive price tags. Skimpier the wear, higher the price appears to be the USP (Unique Selling Proposition) of the players in the exclusive market for the virtually smallest attire, maybe of less area of cloth than required for a handkerchief.
In total contrast of sorts, undergarments being produced and marketed exclusively to meet the needs of males could neither boast of glamour nor wide public attention.
The stuff had to remain virtually incognito in every sense of the term.
ome years ago, the Western countries witnessed a movement to promote women’s liberation from the clutches of male-dominated society,
mainly focussing on ladies giving up dresses that looked like excessive use of fabric and also undergarment of torso.
The movement picked up pace to the extent of the females giving up that specific undergarment. There was no perceptible echo of that movement, which tapered off subsequently.
The later changes in the fashion of attire worn by both males and females that continue even to this day are only part of the game engaging people at large and providing opportunities for the players in the garment manufacturing sector to prosper.
K Ravi, E-237, GGP Colony, Bhubaneswar-751025, Mob: 9437616497