The KIIT School of Management (KSOM) held its 4th National Marketing Conclave on “Business EcoSystems: Driving New Paradigms in Marketing” on Saturday, the event being inaugurated by Dilip Cherian, founder of Perfect Relation and widely regarded as the ‘Image Guru’ of India.
Cherian spoke on the significance of communication for businesses and the continuously evolving ecosystem where companies are co-opting with the competition for enhanced value addition. He said business ecosystems are the same old ecosystems; only everything is compressed, information is instantaneous and buzz is shared.
TajSATS Air Catering limited Executive Director Prabhat Pani, in his keynote speech, shed light on the importance of understanding the core competencies, innovating and working with the ecosystem in a way that helps brands offer superior value to customers.
A panel discussion on “Markets are changing faster than Marketing” dealt with the co-creation of values and changing preferences of the customers.
The conclave also had several competitions for undergraduates, which saw the participation of students from all over India.