Despite the price of gold skyrocketing, markets and jewellery shops across the State witnessed a huge rush on Monday on occasion of auspicious Dhanteras.
People, including those of the twin cities of Bhubaneswar and Cuttack, made beelines for buying gold and silver worth crores of rupees.
There is a popular belief that buying gold and silver on this day brings prosperity to the family. The occasion offers people an added reason to buy gold and silver ornaments with jewellers offering exciting reduced price offers.
Besides ornaments, customers also showed great interest in buying gold coins of Goddess Lakshmi and Lord Ganesh.
According to reports, a wide range of new designs of gold and silver ornaments came to the market this season, increasing the curiosity of people and attracting huge crowds.