After success in London, other parts of India
The Odisha Tourism continues to push its exclusive campaign 'Odisha by Morning, Hockey by Evening' for the Odisha Hockey Men's World Cup at the Kolkata airport.
The campaign hoardings are placed at lightbox at the arrival aerobridge, lower arrival lightbox, digital screen at conveyor belt, digital POD across airport and SHA digital wall at the Kolkata Airport to invite everyone.
The campaign had received overwhelming response in London where it was placed on the iconic London buses. It was also appreciated at various tourism events and road shows in India and in Kuala Lumpur.
The campaign is conceptualised by the Goddess Advertising.
Odisha Tourism, Sports and Youth Services Department Commissioner-cum-Secretary Vishal Dev said, "We are perhaps the only State to push the agenda of sports tourism in its true essence.
With less than 55 days to go for Odisha Hockey Men's World Cup Bhubaneswar 2018, we want to make sure we push the campaign at every location. We receive a lot of inflow of tourists from Kolkata and therefore, we decided to implement the OOH campaign there.”
Goddess Advertising director Sachin Das Burma said, “The Odisha Men’s Hockey World Cup 2018 is an exciting marketing opportunity for the State of Odisha.
With thousands of fans from across the globe and across our country expected to come in for this event, this is a wonderful platform to showcase Odisha not just as a sporting hub but also an amazing tourism destination.”