Flipkart, India's homegrown e-commerce marketplace, has signed a Memorandum of Understanding (MoU) with Odisha to promote the State’s arts, crafts and handloom sectors by bringing them into the e-commerce fold.
The partnership with the State Institute for Development of Arts and Crafts (SIDAC) under the Flipkart Samarth programme will enable Odisha’s local artisans, weavers and craftsmen to showcase their hallmark products to millions of customers across the country.
Both SIDAC and Flipkart will focus on creating avenues to increase business and trade inclusion opportunities for these underserved segments of the society, thereby adding further thrust to Make in India efforts.
As part of the MoU, Flipkart will onboard renowned local Odia brands such as Boyanika, Utkalika and Sambalpuri Bastralaya - the enterprises that work with local artisans and weavers in the State to promote the best of Odisha’s local handicraft and handloom products, besides individual master artisans and weavers associated with the Government.