The “Nocci Mela-2017” kicked off on Friday evening at the Baleswar International Expo Centre (BIEX), Nocci Business Park. The exhibition-cum-buyer seller meet for trade promotion was held for the second time in the district.
Chief Conservative of Forest PK Mohan inaugurated the fair as chief guest in the presence of Nocci president Devashish Mahanti. Senior officials of local industries and exhibitors from various States like West Bengal, Odisha, Chhattisgarh, Jharkhand and Delhi were present.
The Nocci management has blended interests for all age groups of visitors during the five-day Mela. For kids there is a special play zone, for women, shopping of handicraft, FMCG products and home appliances and for elderly people, there is free health check-up by renowned Ayurvedic doctors.
Special lucky draw is planned to win free gifts and shopping coupons, sponsored by Myshopbazaar.com. and supported by STPI, MIlAND SPA and the State Medicinal Plants Board (SMPB).
About 100 exhibitors, from around the country, including local traders, businessmen, participated in the exhibition showcasing their home appliances, textile, furniture, handicraft, education, health and food processing etc.
A colourful cultural programme by renowned artists was organized in the evening. The Nocci Cultural Academy promoted rock band, classical and modern performances, fashion ramp show, group act, singing by TV reality stars and dance etc.