Creating a nationwide buzz, AR Rahman (ARR) took on Twitter to share the teaser video of song “Jai India” for the Men’s Hockey World Cup that features Shah Rukh Khan (SRK) and him doing the hockey hook step, and in that issuing an open challenge to his fans to do the hockey step.
Rahman will shortlist two winners who will get a chance to be on stage with SRK at the opening ceremony of the Cup on November 27.
The participation needs a video to be uploaded on social media using the #HeartbeatsForHockey.
AR Rahman with his twitter challenge has aroused further excitement in his fans to get on their feet to support the men in blue.
This engaging challenge will give the country’s youth a unique opportunity of expressing their love for the sport, and for India, and to be part of a world stage.
AR was inspired by the sound that the hockey stick makes as it hits the ground and that gave Jai India the beat, and from there emerged the step. The step sees AR and SRK hold a hockey stick and pump it into the ground and then pump their hearts in a gesture that says out loud: my heart beats for hockey. Mera Dil Hockey ke liye dhadkata hai
To be a part of the challenge, do the step, upload your video on ARR FB wall or your social media with the hashtag #HeartBeatsForHockey