To keep pace with the fast-moving digital world and promote products on e-commerce platforms, the Odisha Government has tied up with social media and networking site Facebook to impart digital marketing skills to women entrepreneurs in the State.
Sources said Facebook would train 25,000 MSME and self help group (SHG) entrepreneurs in digital marketing skills by August 2018.
MSME Secretary lN Gupta chaired a high-level meeting in this connection with representatives from Facebook here on Tuesday.
“The prime objective of the programme is to provide proficiency and digitally train MSMEs, SHGs and artisans to promote their products or services through online platforms. Besides, it will enable them interact with SHGs and existing MSME entrepreneurs,” Gupta said.
The US-based company would organise workshops at major towns and cities of the State like Bhubaneswar, Cuttack, Sambalpur, Brahmapur, Baleswar, Rayagada, Rourkela, Angul, Keonjhar Jeypore and Puri .
“The objective of the workshops is to digitally empower the women entrepreneurs so that they can reach out to global audience. The launch of #SheMeansBusiness is a step forward towards economic growth in the State,” said Facebook, India and South Asia programmes manager Rajat Arora.
The first such workshop will be held here on the August 10 where 800 women entrepreneurs are likely to participate.Among others, Mission Shakti Director Sujata R Karthikeyan, Industries Department Director Niranjan Sahu and other senior officials were present.