Social media giant Facebook on Tuesday entered into a strategic partnership with the National Skill Development Corporation (NSDC) to empower youths and entrepreneurs with digital skills in India.
The partnership, signed in Bhubaneswar, will enable the Ministry of Skill Development and Entrepreneurship (MSDE) to incorporate Facebook’s training on digital marketing skills in its courses, besides providing trainees with access to local, domestic and international markets.
The programme includes courses on digital marketing, online safety and financial literacy in regional languages with Facebook imparting training to people nominated by the NSDC. This will up-skill job seekers and increase their prospects of employment.
“The partnership with Facebook aims to leverage the digital opportunity which can assist in creating a market place for many businesses and service offerings for candidates getting trained under our skill ecosystem and; also act as an information kiosk for knowledge sharing,” said Union Minister for Skill Development and Entrepreneurship Dharmendra Pradhan.
“With Facebook’s expertise and support, we are taking a step towards utilising the immense potential of digital skills for the economic betterment of the country,” he said.
The collaboration will also enable trainees to have access to Facebook’s jobs tool to easily search for job openings. They can easily search for jobs in their Facebook app or visit www.facebook.com/jobs through their mobile phones while controlling the sharing of information with prospective employers.
“We are delighted to partner with the National Skill Development Corporation to help in upskilling the youth of the country and also empower local businesses by providing training and resources to build up a digital presence and grow their businesses beyond what the traditional offline economies offer,” said Facebook India, south and Central Asia public policy director Ankhi Das.
“This skilled workforce and successful businesses are imperative for boosting employment and economic growth in the country,” she added.
Under the Skill India Mission, nearly one crore youth in the country are being annually skilled, reskilled and upskilled through various Central Government programmes.