Ahead of the much awaited Odisha Hockey Men's World Cup, the State Government has invested in an intriguing bus advertising campaign across Munich to promote the sport.
The campaign titled “Odisha by morning, Hockey by evening,” can be seen on buses to promote Odisha not just as a venue of the much awaited hockey matches, but also as an exciting and beautiful tourist destination.
The campaign comes at a time when the world’s largest folk festival Munich Oktoberfest is taking place in the city.
Over the past decade this festival has attracted an average of around six million visitors a year, and so the Government of Odisha is keen on utilizing buses, a mode of transportation very popular in Munich, to promote the campaign.
Promotion on buses will reinforce the campaign message to an already engaged customer base while captivating the attention of those planning their next escape. The overseas promotion will be visible till October 31 in Munich.
The campaign has been designed to ensure that not just fans of hockey but also casual tourists flock the city of Bhubaneswar and the State of Odisha during the months of November and December when this sporting extravaganza is due to take place.
Secretary, Tourism, Sports and Youth Services Vishal Dev said, “The Oktoberfest is a huge crowd-puller and bus advertising campaign is a powerful way of being heard. Odisha will get valuable exposure from audiences during the peak morning and evening hours. The bus advertising activity is a part of a wider marketing campaign undertaken for Odisha Hockey Men’s World Cup Bhubaneswar 2018.”
Odisha is making vibrant strides towards it being hailed as a premium tourist destination. A multitude of beaches, natural forest cover, historic architectural attractions in the form of temples and Buddhist monuments make it an ultimate destination for tourists, said Dev. The vast hockey-loving public of Munich when turns up in Odisha during the winter months, will not only enjoy a high octane action of hockey's global showpiece event but also invest time in various activities and experiences that the State has to offer, pointed out Dev.