In order to inspire the youths and the happening public of the city for greater participation in the coming Bhubaneswar City Festival (FEST) the Bhubaneswar Development Authority (BDA) on Wednesday started a high octane outreach campaign near select city malls.
The youth volunteers performed Zumba dance near the BMC Bhawani Mall and Central Mall in Saheed Nagar and Pal Heights in Jaydev Vihar.
The programme at BMC-Bhawani Mall started around 5 pm in the evening and continued beyond 7 pm at Pal Heights Mall. While Zumba was the centre for attraction, from tomorrow flash mob, street plays would also be added to make the campaign more attractive.
Member Enforcement BDA Bhabani Shankar Chayani, who is coordinating the programme for the upcoming Bhubaneswar City Festival, said the city has already opened 11 counters to sale the tickets for the .FEST through book- my -show. While in Ekamra Haat there are four offline counters, at BMC-Bhawani, Espladade, Central, and Pat Heights Malls there are one each. In other places like KIIT University, SOA University, Market Building there are one counter each.’’
It can be mentioned here that on the lines of the previous mascot campaign during the Asian Athletic Championships-2017, BDA has taken up this initiative today as it is jointly organising the unique festival with Odisha Tourism, for the first time in the Temple City.
The programme for the citizen outreach will continue till December 1.
Sources said that there would also be one counter in Cuttack at the Baliyatra ground to attract visitors from the Millennium City.