Too much publicity and impressive statistics very often do not reveal the distortions and aberrations in the socioeconomic fabric and structure. We have recently had the fiasco of the potato production. The State ran short of potato and some crisis management was undertaken. Curiously, within a few months, farmers were selling potato under distress. Painting glossy pictures without having one’s home in order can be a risky affair. I do not think the policymakers or the administrators or we are at large can forgive ourselves, when there is distress sale of milk and at a price lower than a bottle of water. Jagatsinghpur district produces a large quantum of milk, one of the highest in Eastern India. The transaction in milk has been in the rank of two lakh litres per day in this district. The agencies like the Omfed or even private entities operating in the field did not come to the rescue of the farmers. Reliable reports say that about 30,000 to 40,000 litres of milk is subjected to distress sale in this district. The milk societies put a cap on the quantum of milk that they shall collect, and that in turn is linked with the intake capacity of the chilling plants. What a travesty it is that distress sale of milk takes place in the poverty-stricken state of Odisha, that too at a price cheaper than a litre of bottled water. We are our own enemies. We are daydreaming that industry alone can change our fate. The neglect of the agrarian sector is a crime against our society, especially when we are plagued with undernourishment and there is no equitable distribution of nutrition.