Keeping in view the new regional viewers moving to the digital platform, direct-to-home service provider Dish TV on Friday launched its new brand Zing.
With phases III and IV of digitisation round the corner, Zing aims at searching for newer ways of reaching out to specific viewers with innovative contents. With this, a customer can choose from a number of exciting packs which include 13 Odia channels and services. Besides, the contents Above-the-line (ATl) and Below-the-line (BTl) advertising, packaging and other marketing activities will be available in Odia.
Additionally, packages for specific audiences, communication would also be in the customer’s language of choice, said Dish TV India COO Salil Kapoor.