Chief Minister Naveen Patnaik on Thursday launched the digital campaign for the Nabakalebar-2015 at the Secretariat here. The objective of the digital campaign is to make the festival a ‘World Event’, through a state-of-the-art dynamic website www.nabakalebara.gov.in a user friendly mobile application in Android, iOS and Windows platforms, and extensive social media campaign “Nabakalebar 2015 Official” on Facebook, Twitter, Youtube and Google Plus platforms.
This campaign aimed at improving the tourist engagement, enhance the service offerings, maintain the visitor profile and generate analytics for use during the future events. The website would have about Nabakalebar, story of Daru Bramha, role of the Sevayats, ongoing rituals, about Sreekshetra and the Trinity, tourism and culture how to reach, places to visit around Puri and in Odisha, accommodation details, Nabakalebar news, Twitter Speaks, videos and Photos and information of health and safety parking places and local travel etc.
The mobile application would have the features like factoids, schedule, maps- online and offline, helpline, utilities such as banks, police stations, hospitals etc. tourist spots, videos, books, gallery, recent news etc while the social media campaign would cover the event news, interesting facts about the Nabakalebar and Jagannath Temple, Odisha Tourism information and other related information’s. Patnaik said, “The official portal aims at increasing not only awareness but also enable devotees, visitors and tourists to find relevant information about the Nabakalebar event.”